Why A/B Testing is not the Silver Bullet

Why A/B Testing is not the Silver Bullet     A client recently asked: When should I use Remote Usability Testing rather than A/B Testing? While doing some research into when each method is used best, I came across some data on the low success rates for A/B Testing. Low Success Rates for A/B Testing According to this book only 10% of Google’s A/B testing […]
CAPTCHAs: How bad are they really for User Experience?     CAPTCHAs! We have all struggled through them. But how bad are they really for User Experience? To find out we set up an online usability test using our own research tool, Webnographer. (This kind of research is also sometimes called an un-moderated remote usability test.) In the research, people had to complete a CAPTCHA as part of […]
Lisbon UxCocktail Hour UXLX is happening this week in Lisbon. That can only mean that the legendary UxCocktail Hour is back as well! After four years, we’ll be bigger and better than ever! UxCocktail Hour is the only unofficial fringe party during UXLX. If you are in Lisbon, come and join us for a drink as the sun […]
Getting Customer Discovery Right Think your idea’s that valuable? Then go try to sell it and see what you get for it. Not much is probably the answer. Until you actually start making something, your brilliant idea is just that, an idea. And everyone’s got one of those. Jason Fried – Rework One of the fastest growing research methodologies […]
“Why You Only Need to Test with 5 Users” is no longer relevant The status quo for User Experience (UX) is to test a website with only 5 users.   We keep getting asked why – if this is true – do you need to use a tool like Webnographer to test with more users? The perceived wisdom is that 5 users will find 85% of the site’s usability issues. […]