The Importance of Survey Question Order

The Importance of Survey Question Order A recent rainy day offered us a good reminder that question order can make a big difference in how people respond to questions. In fact, a psychology experiment explored the impact that the weather has on how people answer survey questions. When we consider how many factors influence the data we collect from our surveys,…
Tips for Displaying Your Survey Data After you’ve run a successful survey project and gathered your amazing data together, it can be tempting to race through creating charts and graphs. The excitement of having data to share can drive us to visualize our data in ways that don’t do the project justice; we need to slow down and make each graph…
Surveys and Social Media: Pitfalls and Best Practices For researchers on the lookout for a qualified pool of respondents for their surveys, social media can be a tempting place to look. However our own recent research indicates that most online researchers (60%) aren’t drawing from public social networks to gather survey responses. What makes researchers so hesitant about mining social networks for survey…
Seven Tips for Testing Your Online Survey You’ve identified your survey goals, written clear and concise questions, designed a lovely layout, and found a rich pool of potential respondents. It looks like you’re all set to hit the almighty “send” button and start collecting valuable data, but have you skipped one of the most crucial steps of survey design? Have you tested…
3 Reasons to Use a Timer on Your Surveys According to Benjamin Franklin, “Lost time is never found again,” and that holds true in surveys as well as in life. We might need confirmation that videos or audio files have been viewed or heard in their entirety, or we might want to disqualify applicants if they take too long to complete an application. Our…