PT HomeFresh Kumala Indonesia was founded in 2020 in Jakarta. Starting from the increasing awareness of the people of Jakarta on the importance of fruit consumption, mainly imported fruit, as the first souvenir fruit distributor, HomeFresh stands to be closer to resellers, both those who run their business through their homes and sell online.
Starting from a fruit bazaar in the Sunter area, North Jakarta, in 2020, HomeFresh Indonesia is here to become the first hand-imported fruit distributor in the Jakarta area with an initial focus on reaching resellers in the North Jakarta area. In the same year, as an initial step to expand the distribution chain, HomeFresh Kumala Indonesia opened its first branch in Surabaya City, then a chapter in the Yogyakarta area in 2021.
Now HomeFresh can recruit more than 1,000 resellers and has successfully opened 14 branches in various major cities in Indonesia, namely Jakarta, Surabaya, Yogyakarta, Balikpapan, Tangerang, and different other cities.