Consumption of nail polish in France
- 10 784 300 varnishes were sold in France in 2013.
- Varnish sales increased 7.6% in 2012.
From 2006 to 2012, the varnish market doubled in terms of turnover and also units sold. The varnish brands strongly animated the market with the launch of new colors for the different seasons while encouraging the collection phenomenon. Varnish is an impulse purchase which remains a market close to luxury.
30% of nail polish buyers are 15 to 24 years old.
74,000,000 euros / year
There would be 7 million buyers of nail polish in France in 2013, a market of 74 million euros.
The most important players fueling the growth of the varnish market are Yves Rocher, Leclerc, Séphora, Carrefour and Système U with regard to distribution brands. The best known brands are Yves Rocher, L’Oréal Paris, Rimmel, Kiko, newcomer to the market
- French women buy an average of 2.4 varnishes per year.
- French women spend an average of 11.5 euros on the purchase of their nail polish each year.
- 22% of French women use nail polish
To find out more about eco-friendly varnishes: Organic products. A natural varnish at your fingertips? For example, Orijinal is a new French startup selling vegan an non harmful nail polish, read more about Orijinal.
Traditional nail polishes contain ingredients and chemicals that can be harmful. The same ones that are sometimes found on the labels of paint cans.
Nail polish contains a film-forming agent, most often nitrocellulose, which is flammable, resins that provide shine and adhesion; plasticizers to make the material flexible; solvents like acetone, formaldehyde, toluene, camphor, etc. :